Beyond teams with Vengrove to “shake up hospitality”

UK: Beyond Apartments & Aparthotels has partnered with investment manager Vengrove with the aim of becoming “the first sustainable hospitality provider” in the UK

Beyond Founder James Fry says the company has a “mission to create spaces that have a positive impact beyond the communities they serve. This unique and innovative concept goes further than any other hospitality provider in the UK and beyond.”

Beyond opened its first Beyond Apartment site earlier this year in Fitzrovia, London and has a further three other sites under offer in central London.

It has developed a “sustainable wellness” concept that includes: filtering the air coming into the building, making it 95 per cent cleaner than on a London street; using 100 per cent chemical free cleaning products — made from only water and salt; using a chemical free cleaning method of Ozone to clean sheets and towels and; reducing the use of volatile organic compounds (VOCs) in paints and glues within their buildings — providing low toxicity spaces that have health benefits for guests and staff.

This is bolstered by Beyond’s commitment to being carbon neutral, using zero one-time use plastic, sending zero waste to landfill, alongside brand-specific initiatives such as the Beyond Box and Beyond Cupple.

Beyond Aparthotels will include an all-day restaurant and bar serving seasonal and local produce, a Beyond Zero — a zero waste food and drink shop for use by guests and the local community, co-working spaces and a 24-hour gym.

Fry, who was a co-founder of BASE Aparthotels in Switzerland, said: “We are creating a new standard in hospitality that connects people to places and ideas to build a community of change makers.”

Ross Taylor, chief executive of Vengrove, added: “We are really pleased to be part of this truly unique offering which will be the leading sustainable hospitality brand in the UK. With one site already operational, we are pushing forward with our leasehold and freehold acquisition programme as well as working with like-minded sustainable brands and partners to deliver an exceptional hospitality offer.”

This story was originally posted on 7 December 2021 on

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