Sentral announces key appointments to leadership team

US: Denver-based proptech company Sentral has announced the appointments of new executive team members who will further the company’s goals of redefining the way people live, travel and work.

Lisa Yeh has been appointed as senior vice president, asset management and finance; Lisa Tully-Lavian as senior vice president, marketing; Matt Darling as vice president, technology and engineering; Michael Williams as vice president, development; and Louise Parsons-Davey as vice president, revenue, distribution and sales.

The five new additions are tasked with bringing strategic direction to their teams and playing critical roles as Sentral continues to bring its flexible living model to new markets.

A seasoned executive with real estate experience in asset management, operations, innovation, and development, Lisa Yeh will oversee the performance of each Sentral community, developing and executing strategic and operational plans that ensure overall alignment and success of the company’s portfolio. Prior to Sentral, Yeh oversaw operations, asset management, CSR [corporate social responsibility], and procurement for Essex Property Trust’s — a best-in-class REIT and member of the S&P 500 — $20 billion+ real estate portfolio across 250 locations.

Lisa Tully-Lavian will lead Sentral’s global marketing efforts, including branding, product marketing, data analytics, media and corporate communications. Tully-Lavian most recently served as the executive vice president of marketing at Highgate where she oversaw all aspects of the organisation’s marketing, corporate communications, digital presence, and brand development.

An accomplished leader and cutting-edge innovator at the intersection of digital and physical experiences, Matt Darling will be responsible for making Sentral a best-in-class mobile-first proptech platform. Darling previously led technology at Madison-Reed where he was instrumental in opening the brand’s first 30 physical locations.

Michael Williams is set to lead the brand’s innovative design, construction, and supply chain teams, overseeing the creation of Sentral’s aesthetic from initial concept to completion. A licensed architect, Williams is also LEED accredited, a globally recognised symbol of sustainability achievement and leadership, and prior to Sentral, he served as WeWork’s Head of Development, US / Canada West.

Louise Parsons-Davey designs and directs Sentral’s revenue optimisation, sales, and distribution strategies. Parsons-Davey will be leveraging her experience in revenue management, with broad expertise in luxury and lifestyle hotels, to optimise revenue for Sentral’s growing national portfolio.

Sentral CEO Jon Slavet said: “It is a pleasure to welcome Lisa Yeh, Lisa Tully-Lavian, Matt Darling, Michael Williams and Louise Parsons-Davey to Sentral. Together they further enhance our talented leadership team as we set out to build the world’s largest flexible living community.

“Their unique sets of experiences, and vast expertise in their respective disciplines, will power our vision to redefine home,” he added.

The appointments join current executives Tom Klaess, senior vice president of third-party management, and Charlie Kirschner, vice president of product strategy, in finalising Sentral’s experienced executive leadership team.

Sentral launched back in July by establishing a new flexible living category that “redefines the way people live, travel and work”, known as Home+. Home+ is designed to combine the comforts of home with the adventure of travel, and offer both designer furnished and unfurnished homes with flexible lengths of stay, ranging from a night, to a month or multiple years.

Qualifying residents also have the opportunity to monetise their homes through Sentral’s managed home-share programme, enabling them to offset 25 per cent or more of their total rent while they travel and explore the world.

Sentral is backed by ICONIQ Capital, which has invested over $500 million in the platform. Highgate, the Bozzuto Group, and Ascendant Capital Partners are investors and active board members.

This story was originally posted on 10 November 2021 on ShortTermRentalz.com

If you aren’t signed up to our Short Term Rentalz e-newsletter then please sign up here and receive twice weekly news into your inbox in written, video and podcast format.

--

--

--

IHM connects hospitality leaders through high-quality on and offline content to do business

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Update: Microsoft Will Still Probably End February Above $184

How Price Monitoring Software helps Retailers to Maximize their Profit

Points to Remember While Implementing Salesforce CRM!

Diamond traceability to the power of a billion

The Social Network

Blue Apron’s IPO Filing Implies Troubling Customer Retention

Tesla Strategies Every New EV Startup Should Copy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
International Hospitality Media

International Hospitality Media

IHM connects hospitality leaders through high-quality on and offline content to do business

More from Medium

Leaders Must Provide Employee Recognition and Appreciation

You Need These to Keep Your Seat at the Table

Image of an HRBP talking with a BP

Mobilizing Talent To Innovate with Purpose and Trust

Re-centering: Why Equity-Minded Leaders Should Reconsider Their Role in Education

Person only viewed by the back is walking up a rocky hill while pulling a string that is attached to a large stone like ball. The ball has the word crisis written on it.